Hydration is a daily need, but for many, it comes at a cost. ATLAS launched the RM1 Thirst Quencher campaign to ease this burden, offering healthier beverages like Pepsi Black, Revive, Chill, and mineral water at just RM1, more than 50 percent below market value, to support the under-privileged across the country.

The campaign’s impact:

• Endorsed by the Ministry of Economy, with studies showing up to 2 percent reduction in household spending for B40 families
• Recognised as a benchmark for social and economic inclusivity, and a first of its kind in the ready to drink category
• Supported by 3,200 ATLAS machines nationwide, managed end-to-end by our dedicated team of passionate, committed staff
  
  

This initiative proves that vending can go beyond refreshment to deliver affordability, dignity, and healthier choices at scale.